博客來外文書 The International Encyclopedia of Communication Research Methods

The International Encyclopedia of Communication Research Methods

The International Encyclopedia of Communication Research Methods 評價

網友滿意度：



很多外國文學都非常具有深意

除了能了解多國文化

還能知道些歷史成因

並且提升自己的外語能力

包括我們國人很弱的寫作

The International Encyclopedia of Communication Research Methods

推薦給大家這本

我很喜歡這位文學家

他的著作我都拜讀過

文字感觸細膩

對於初學者來說

The International Encyclopedia of Communication Research Methods

這本書不會太艱深

很容易從書中找到閱讀的樂趣

真心希望各位同學或是哥哥姐紫水晶洞功能姐們

多多閱讀 尤其是外文書籍

絕對獲益良多





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The International Encyclopedia of Communication Research Methods

本週熱銷商品:

The Winter Father- Collected Short Stories and Novellas

The Winter Father- Collected Short Stories and Novellas

商品訊息功能:

商品訊息描述:

TheInternational Encyclopedia of Communication Research Methods covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical to modern approaches (such as psychophysiological measures, implicit association tests, and the analysis of big data). It introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars. This work features content from authors all over the world.

Although there is some overlap to methods used in other social sciences (i.e., sociology, anthropology, linguistics, business, and philosophy), there are specific research settings and challenges that communication scholars have to deal with in their day-to-day work. To reflect this, the encyclopedia deals specifically with methods of communication research. It presents all of its information in three comprehensive parts: Foundations of Empirical Research, Methods of Data Collection, and Methods of Data Analysis.

The first of its kind in ambition and scope, The International Encyclopedia of Communication Research Methods offers:

• Key research topics in the field from a strong global editorial team
• Multi-disciplinary crossover to other social sciences
• Both qualitative and quantitative methods—and classical as well as modern approaches
• Basic, fundamental, and advanced methods used at the forefront of cutting-edge research

Students and scholars need sound and comprehensive resources that map the field, explain key terms, and point to current debates and challenges. This encyclopedia meets those needs, and will serve as an important text for communication students as well as scholars independent of their topical focus and methodological expertise.

商品訊息簡述:

• 作者： Matthes, J?rg (EDT)
• 原文出版社：Blackwell Pub
• 出版日期：2017/11/13
• 語言：英文

The International Encyclopedia of Communication Research Methods